UX designers, or designers who are aware of the process of experience formation, seek to create and shape the factors influencing the process deliberately. To do this, a UX designer will consider the Why, What, and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it, or to values and views associated with the ownership and use of the product. The What addresses the things people can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way. UX design starts from the Why, then determines the What and finally the How, in order to create products that users can form meaningful experiences with.