Augmented

Augmented reality apps come in two distinct forms, location-based and marker-based. Location based augmented reality apps utilise the distinct capabilities of mobile devices to monitor the position of each device. This enables augmented reality apps to provide contextual data based upon the specific location of an individual device. In terms of real-world application, this technology enables marketers to provide location sensitive functionality such as help with directions in a particular city, locating a vehicle in a busy car park or understanding constellation patterns in the night sky.

Leave a Reply

Your email address will not be published. Required fields are marked *