Augmented Reality has become one of the next big moves in the application sector. What we see surrounding us is the world in its most natural form and augmented Reality is exactly the opposite of the same. It is a dual mixture of digital and the real world that gives inception to the new world. What AR does is that it adds advancement to certain components like sound, picture & images, motion along with GPS data to make the view more alluring meanwhile informative. It lies in the phantom between VR and reality blotting the line that makes the difference about what is computer generated and what is real by improvising the users’ senses. Generally, augmented reality represents a changed view of reality by augmenting the elements or components in context to the environment. With the help of AR technology, users find themselves in the middle of a digitally manipulating and interactive surrounding that can be masked into the real world.
Augmented reality apps come in two distinct forms, location-based and marker-based. Location based augmented reality apps utilise the distinct capabilities of mobile devices to monitor the position of each device. This enables augmented reality apps to provide contextual data based upon the specific location of an individual device. In terms of real-world application, this technology enables marketers to provide location sensitive functionality such as help with directions in a particular city, locating a vehicle in a busy car park or understanding constellation patterns in the night sky.